Award-winning Bedlam Brewery, near Ditchling at the foot of the South Downs National Park, are releasing The Dame, an exciting new limited 4.2% ABV amber ale dedicated to the memory of their local resident Dame Vera Lynn, the ‘forces sweetheart’ who sadly passed away earlier this year.

As a thank you from the team at Bedlam for her lifetime of national service, they have decided to do what they do best and produce a beer with which people can raise a glass in her memory and by doing so, raise funds for a worthy cause; 20p from every bottle or pint sold will be donated by Bedlam to a charity selected in consultation with Dame Vera’s family, who are supportive of this initiative.

The Dame will be available direct from Bedlam between early October through to the end of November in draft cask ale in Sussex, Kent and London, as well as 500ml bottles nationwide.

Bob Emms, CEO, commented, “Given the challenges we’re all again facing, we thought we would produce The Dame to enable our customers to raise a glass in her memory and look forward to better times. The imagery we’ve created combines local landmark Ditchling Beacon with a field of poppies, both of which were dear to Dame Vera’s heart.

So, here’s to you Dame Vera, thanks for all the memories you have left us with and on your behalf to all of our customers - keep smiling through!”